A look into the idea behind the DIAGE 2026 typeface, from the art director’s perspective.
With ‘Bangkok Calling’ as this year’s core theme, the typeface explores Bangkok as a city of contrasts — modern yet chaotic, contemporary yet constantly improvised.
It starts from the map: the shapes of all 50 districts became the raw material for the letters, twisted, adjusted and reassembled into a visual language shaped by the tension between DIAGE’s experimental spirit and the raw, unpredictable character of the city.